Goldratt's Marketing Group
The World with Theory of Constraints (TOC)
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The Goldratt Program for StartUps


Focus on the few elements which govern the performance of the organization as a whole.

The Theory of Constraints (TOC) is based on the assumption that any system, no matter how complex it seems, is governed by just a few elements. Identifying the system’s constraints and managing them accordingly produces fast paced results and fosters harmony throughout the system.

The Theory of Constraints (TOC) evolved through its core applications for the business arena. Dr. Eliyahu Goldratt first introduced TOC in The Goal. 25 years later, The Goal is considered a classic must-read, common-sense manual for people at all levels in operations worldwide. Dr. Goldratt's subsequent books mark the major phases of TOC's evolution, expanding its scope and application.

"If we dive deep enough we'll find that there are very few elements at the base, the root causes, which through cause-and-effect connections are governing the whole system. The result of systematically applying the question 'why?' is not enormous complexity, but rather wonderful simplicity."

Dr. Eliyahu M. Goldratt, The Choice

The Evolution of TOC for Business Environments