Marketing
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Dr. Goldratt's novel shows how TOC is applied to the supply chain, specifically to sales, marketing, inventory control and distribution, as well as conflict resolution and communication.
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Innovation is complex. Improving it shouldn’t be. In a business novel format inspired by The Goal, Simplifying Innovation shows how the five focusing steps of TOC can be applied to drive improvements in new product innovation.
Price:
US$24.95
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Marketing should not be confused with sales nor with advertising. Marketing is the ability to create a competitive edge. Learn how to put the systematic framework that enables a company to bring the market to want its products.
Special price for:
- TOCICO Member: 79.20
- GSP Viewer: 79.20
- TOC Insights user: 79.20
- TOC SLP user: 79.20
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