Goldratt's Marketing Group
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It's Not Luck | Share it

Dr. Goldratt's novel shows how TOC is applied to the supply chain, specifically to sales, marketing, inventory control and distribution, as well as conflict resolution and communication.

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Simplifying Innovation: Doubling speed to market and new product profits - with your existing resources | Share it

Innovation is complex. Improving it shouldn’t be. In a business novel format inspired by The Goal, Simplifying Innovation shows how the five focusing steps of TOC can be applied to drive improvements in new product innovation.
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TOC - Self Learning Program on Marketing | Share it

Marketing should not be confused with sales nor with advertising. Marketing is the ability to create a competitive edge. Learn how to put the systematic framework that enables a company to bring the market to want its products.

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  • TOCICO Member: 79.20
  • GSP Viewer: 79.20
  • TOC Insights user: 79.20
  • TOC SLP user: 79.20

 



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