Theory of Constraints on Marketing
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Marketing should not be confused with sales nor with advertising. Marketing is the ability to create a competitive edge. Learn how to put the systematic framework that enables a company to bring the market to want its products.
Special price for:
- TOCICO Member: 79.20
- GSP Viewer: 79.20
- TOC Insights user: 79.20
- TOC SLP user: 79.20
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Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.
- on DVD
- on videotape, or
- on TOC.tv (OnDemand high quality internet viewing)
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Receive access to TOC.tv with over 450 video presentations sharing knowledge, case studies, implementation learnings, testimonials and new developments.
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Dr. Goldratt's novel shows how TOC is applied to the supply chain, specifically to sales, marketing, inventory control and distribution, as well as conflict resolution and communication.
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Recommended by Dr. Goldratt, this book shows the way to have a decisive competitive edge by satisfying a client's significant need to an extent that no competitor can.
Price:
US$29.95
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