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Theory of Constraints on Marketing


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TOC - Self Learning Program on Marketing | Share it

Marketing should not be confused with sales nor with advertising. Marketing is the ability to create a competitive edge. Learn how to put the systematic framework that enables a company to bring the market to want its products.

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  • TOCICO Member: 79.20
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GSP on Marketing - Unrefusable Offers and Market Segmentation | Share it

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.

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TOC.tv Full Access | Share it

Don't miss this unique opportunity!

Receive access to TOC.tv with over 450 video presentations sharing knowledge, case studies, implementation learnings, testimonials and new developments.


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It's Not Luck | Share it

Dr. Goldratt's novel shows how TOC is applied to the supply chain, specifically to sales, marketing, inventory control and distribution, as well as conflict resolution and communication.

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | Share it

Recommended by Dr. Goldratt, this book shows the way to have a decisive competitive edge by satisfying a client's significant need to an extent that no competitor can.
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