Golden nugget 3: Immunizing against competitors’ price reduction

Dr. Eliyahu M. Goldratt


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Level of TOC knowledge acquired:

Advanced

Designed for:

Business owners, Consultants, Executives, Implementers and Managers

Topics:

Strategy and Tactics, Supply Chain, Distribution, Operations/Production and Decisive Competitive Edge (DCE)

Application:

Make to availability and Pull System/Replenishment

Language:

English

Format:

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One of the reservations initially raised by our clients’ sales people, regarding the inventory turns offer, is that even though they (at last) see the benefits of that offer to their prospects (distributors and/or retailers – resellers), a competitor can still easily win by simply reducing prices. Not only that there is a decisive answer for such a reservation, but its explanation deepens the sales force…