Theory of Constraints Tapped to Accelerate BP’s Gulf of Mexico Cleanup

The process helped BP save more than $200 million by identifying key measurements and planning the bottleneck into the operation.

By Adam Brown

Rarely does a business management theorist get a chance to prove himself by taking a key role in the fast-breaking news story of the year. And even rarer does it lead to concrete success.

That was the opportunity presented to Pinnacle Strategies CEO Mark Woeppel when BP surprised him with a call for help fighting the oil spill in the Gulf of Mexico. The call would lead Pinnacle on an international mission to boost output of spill fighting equipment and then to help organize a historic mop up — the cleaning of more than 10,000 boats, ships and rigs.

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