New book – Blue Ocean Strategy:
How to Create Uncontested Market Space and Make Competition Irrelevant

 

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.

Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and RenĂ©e Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.

 

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