Using TOC-TP to understand your client and build a Value Offer

By Oded Cohen

Use the Thinking Process to understand the market, develop a value offer and construct a sales process.

Level of TOC knowledge: Intermediate

TOC Application for: Marketing, Sales, Thinking Processes, Ongoing Improvement.

TOC Applications: Unrefusable Offers, Thinking Processes, Five Focusing Steps


The amount of customers’ orders recieved is the strategic constraint of the company. TOC Thinking Processes (TP) can be used in order to understand the market through the analysis of their UDEs, to develop a value offer, and to construct a sales process in order to get more orders.

Length: Full Video: 1hr 11min; Free excerpt: 5min

Language: English

Format: DVD, OnDemand internet video streaming

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