Retail the TOC way by Rami Goldratt

(TOCICO 2013 special edited video for TOC.tv)


(62 min)
Rami challenges the traditional TOC view for Retail by changing the main question of “what to replenish”. The knowledge shown was developed by applying TOC to various retail environments (fashion retail, jewlery retail, catalogue retail, etc). He shares how to define what new products should be introduced to the market through the stores. The dilemma is not between cost and sales. Rami shares the vicious cycle in retail and the first things (steps) to be done and this is not setting targets and replenishing accordingly to immediately get results towards having the right products at the right time at the right place. He goes over some examples and shares the three dynamics that make the retail environment so challenging. Finally he shares how these concepts are incorporated into the Retail Strategy and Tactic Tree.

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