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From "Push" to "Pull" Titan Watch Division
by
J. Murali
Roei Raz
This presentation focuses on 2 key challenges faced during the TOC implementation at Titan Watch Division, a large retail chain in India and the 5th largest watch manufacturer in the world: (1) how do you approach a giant company like Titan who holds 60% of market share and tell them they can improve further by restructuring their distribution and supply chain and shifting to TOC pull system? Where to start? (2) Once the supply chain is migrated to pull, how do we take this to the market that is still in the End-of-the-month mindset of push basis?
Duration: 29 min
My playlist
Event
- TOCICO
Level of
knowledge
- Introductory
- Intermediate
Topics:
- Change Management/Buy-In
- Decisive Competitive Edge (DCE)
- Distribution
- Holistic Implementation
- Supply Chain
TOC Applications:
- Make to availability
- Pull System/Replenishment
Industries:
- Retail
- Consumer Products
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