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Goldratt’s Strategy and Tactic
The Goldratt Strategy and Tactic on Make to Availability (MTA) for the Consumer Goods Environments | Share it
A TOC solution for consumer goods environments
by Eliyahu M. Goldratt
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Level of TOC knowledge acquired:
Advanced
Designed for: Companies in Consumer Goods based environments interested in becoming ever-flourishing
Product summary: A step-by-step explanaition on how to build, capitalize and sustain a Decisive Competitive Edge in any Consumer Goods based environment. The Strategy and Tactic was created to show all necessary steps (what, how, why and in which sequence) to take immediate action and get inmediate longlasting results.
Language: English and Spanish
Media: DVD or OnDemand Internet Video Streaming
Length: 5 hrs in five 1hr sessions
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A road map to captitalize on current operations
to significantly increase sales with less inventory and transform a company into an ever-flourishing one.
The Strategy and Tactic was created to show all necessary steps (what, how, why and in which sequence) to take immediate action and get long-lasting results by building exceptional operational performance, properly selling the achieved performance, and by preparing for and maintaining the resulting growth.
Dr. Eli Goldratt takes you through the necessary steps to understand, intuit and fully experience the Strategy and Tactic for Project-based environments.
MTA gives potential clients the reliability of fast response time without the burden of surplus inventory, thus protecting cash flow without compromising sales.
Unlike MTS (Make-to-Stock) environments, MTA does not rely on replenishment to a forecast. Where the MTS can be regarded as push-type production and end products are sold from inventory, an MTA solution aims to reduce shortages allowing for a significant increase in sales and freed up capacity. A truly Decisive Competitive Edge.
The GST MTA Company License provides unlimited use & viewing. The license allows for multiple user or viewers of the product. For single user and individual viewing consider the GST MTA Single User License. |
The Company License is ideal:
- For group education and understanding of the what, how, why and when of each implementation step.
- To communicate and synchronize required implementation actions at all levels and across functions.
- To gain consensus and buy-in from all stakeholders required to bring the company to ever flourishing.
- As a step-by-step implementation guide.
- As a reference for implementation progress and deviation identification.
View an Excerpt

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- The Goldratt Strategy and Tactic Program was formerly called the Goldratt Webcast Series -
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Session 1
Setting the stage for a solution - 53min
- Defining the Decisive Competitive Edge
- Can we change the mode of operation?
- Sustaining the growth is the real challenge
- Aligning production to actual demand
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Session 2
Keeping correct inventory levels - 50min
- Aligning production to actual demand
- Replenishing to Regional Distribution Centers
- Keeping correct inventory levels
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Session 3
Dealing with disruptions to flow - 49min
- Localized disruptions
- Disruptions that endanger high availability
- Results obtained with the changes implemented
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Session 4
Inventory turns selling - 49min
- Do we already have a Decisive Competitive Edge?
- Target market definition
- Offer design
- Sales execution
- Sales process design
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Session 5
Reaching a Viable Vision - 49min
- The company is able to provide excellent availability
- Sales process design
- Providing superior service to clients
- Expanding business
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- Monitoring capacity
- Supporting new expansion
- Expanding capacity
- Having a very strong company
- Starting to capitalize on other major needs of the client
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- The Goldratt Strategy and Tactic Program was formerly called the Goldratt Webcast Series -
- The Goldratt Strategy and Tactic Program was formerly called the Goldratt Webcast Series -
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Although the really hard work after developing the S&T's is to implement, undoubtedly Eli frames this all up to help with base knowledge transfer, provides a common view for focused effort and takes us through major "red flag" areas. As ever, really well delivered.
Ron Leitch, CIVC
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Excellent content. Great Stream!
Steven Gorsline, JPMorgan Chase
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This webcast was valuable indeed and helped a lot in starting work with the biggest client in history of our company. Thank you for this wonderful product!
Andriy Kolotov, Apple Consulting
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Very well explained and easily understood. I appreciate explanations provided in common language and backed with common examples.
James Geisler
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Very clear, practical, state-of-the-art and valuable for corporations as well as for individuals.
The best streaming quality and the quality of knowledge is outstanding.
Canisius Hitimana
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The GWS-MTA offers significant information about the TOC distibution solution that I have not seen elsewhere, particulary with regard to last two webcast segments where Goldratt discussed the vital role of sales in the MTA implementation to sell the new distribution concepts to the client/retailer/distributor and the importance of maintaining protective capacity during a period of rapid growth. The first three segments of the webcast discussed how to implement the distribution solution.
David Bowser, Quadrant Scranton
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Fight of a lifetime - how to make it understandable to ordinary field managers.
Gediminas Balodas
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Good mix of detail and thoery, with examples I could easily relate to!
David Gillspie
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Absolutely fantastic!!! Whilst we are a MTO/ETO company, some of the content is applicable and other sections could easily be modifed to use time buffers instead of stock buffers to manage things. I wish we were an exact fit so we could start to use MTA "out of the box".
Trevor Calder, Megara
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- The Goldratt Strategy and Tactic Program was formerly called the Goldratt Webcast Series -
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