Marketing - Un-refusable Offers and Market Segmentation

Ch 22. Mafia Offers: Dealing With a Market Constraint

Introduction to the Unrefusable (or Mafia) Offer - the Theory of Constraints marketing solution.

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Theory of Constraints Handbook

All 38 chapters, where several authors explain TOC and present case studies of how and why it works.

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Using TOC to Teach Supply Chain Mgmt in the Manufacturing and Marketing Class

Integrating manufacturing and marketing.

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