Viable Vision: Transforming Total Sales into Net Profits

Gerald Kendall


Level of TOC knowledge acquired:



176 pages

Designed for:

Business owners, Consultants and Leaders







“When I do an analysis of a company, I am satisfied only when I clearly see how it is possible to bring the company to have, in less than four years, net profit equal to its current total sales” - Dr. Eli Goldratt

Developed by industry guru and mega best-selling author Eli Goldratt, Viable Vision is a proven strategic plan and approach that lays out the steps to transform an organization´s current total sales into net profits. This book explains the Viable Vision concept and provides readers the proven frame of reference and roadmap for achieving exponential growth in profits.

Supported by significant testing and proven results in real companies, it is now conceivable that even large companies can grow profits at double digit rates. Concisely packed with the proven principles of 25 years of scientific research and real life application, readers will learn about the holistic implementation of constraints management in strategic planning, operations, supply chain/logistics, sales and marketing, project management, technology, metrics and finance.


  • The premise for Viable Vision
  • The new frame of reference
  • The components of a viable vision
  • Making it happen, now and in the future

Whether or not you are one of the millions of people who have read "The Goal" or other fine books on the Theory of Constraints, you will gain enormous benefits from reading this book. Viable Vision is a must read for anyone interested in rapidly increasing their net profits.

  • Key Features

    Presents a frame of reference for the full alignment of your organization's functional areas and your supply chain partner organizations to improve management decisions and results
  • Enables identification of your biggest leverage point for improvement and defines how each functional area must behave to execute a Viable Vision that will deliver rapid profit growth.
  • Simplifies the holistic approach in strategic planning, finance and measurements, operations, manufacturing and engineering, supply chain/logistics, sales and marketing, project management, and information technology.
  • Provides real examples of Viable Vision successes that executives can easily translate to their own company
  • Illustrates how executives can put their company on the fast track to success even in a struggling economy