It's Not Luck

Dr. Eliyahu M. Goldratt

Info

Level of TOC knowledge acquired:

Introductory

Length:

283 pages

Designed for:

Academics, Business owners, Consultants, Executives, Implementers, Leaders, Managers and Students

Topics:

Distribution and Marketing

Application:

Market Segmentation and Pricing and Unrefusable Offers

Language:

Chinese simplified, Chinese traditional, Deutsch, Dutch, English, German, Lithuanian, Russian and Spanish

Format:

Paperback

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Learn more about the powerful TOC techniques first presented in the best-selling business novel, The Goal. In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC to the supply chain, specifically to sales and marketing, inventory control, and production distribution.

In addition, the TOC techniques in conflict resolution and communication are introduced on both a business and a personal level.

Learning Points:

  • It examines different value perceptions of the market.
  • Utilizing excess capacity to serve seemingly unprofitable market segments.
  • How to break down barriers to achieve new avenues to profitability
  • Brief introduction to the Thinking Processes, which are used to examine conflicting logical arguments, and develop a workable solution, satisfactory to both sides
  • How to apply TOC to inventory control, and production distribution.

THE SEQUEL TO THE GOAL



Alex Rogo has had a great year. He was promoted to Executive vice-president of UniCo with the responsibility for three recently acquired companies. His team of former and new associates is in place and the future looks secure and exciting.

But there has been a shift of policy at the board level. Cash is needed and Alex's companies are to be put on the auction block. Alex faces a cruel dilemma.

If he successfully completes the turnaround of his companies they can be sold for maximum return. If he fails, the companies will be closed down. Either way, Alex and his team will be out of work. It looks like a lose-lose situation. And as if he doesn't have enough to deal with, his two children have become teenagers!

Learn more about the powerful TOC techniques first presented in the best-selling business novel, The Goal.

In this book, Dr. Goldratt, through examples in a variety of industries, shows how to apply TOC to the supply chain, specifically to sales and marketing, inventory control, and production distribution.

In addition, the TOC techniques in conflict resolution and communication are introduced on both a business and a personal level.

It's not luck is available in the following formats: