The Theory of Constraints (TOC) has been successfully applied in almost
every area of human endeavor, from industry to healthcare to education.
And while Eli Goldratt is indeed a scientist, an educator and a business
leader, he is first and foremost a philosopher; some say a genius.
He is a thinker who provokes others to do the same. Often characterized as
unconventional, and always stimulating a slayer of sacred cows Dr.
Goldratt exhorts his readers to examine and reassess their lives and
business practices by cultivating a different perspective and a clear
In his latest book, The Choice, Goldratt once again presents his thought provoking approach, this time through a conversation with his daughter Efrat, as he explains to her his fundamental system of beliefs.
How to access this audiobook using the new TOC Player
You can now only download videos using the new TOC Player, which is a free downloadable application for Windows, macOS, iOS and Android devices. You can continue accessing videos directly from the web using the new TOC.tv Web App.
Launch the new TOC Player and sign in using your TOC-Goldratt credentials (username and password used to purchase the video or your Full Access/VIP membership).
Step 3: Sync your selected content
After a successful login, the dashboard will display the list of your available videos.
Select the title of the video and click on “Save to device”.
Read and accept the license agreement to start the process of “downloading” the video on your device. Wait until the download has been completed. The synchronization/download process may take several minutes depending on the size of the video and your internet connection. Synchronization is required only once per video.
Step 4: Start viewing
After the synchronization is completed, a button will be displayed. Click to start the video.