The Goal: A Process of Ongoing Improvement

Dr. Eliyahu M. Goldratt


Level of TOC knowledge acquired:



408 pages

Designed for:

Managers, Shop Floor workers, Consultants, Academics, Business owners, Implementers, Leaders and Students


Operations/Production, Ongoing Improvement, Change Management/Buy-In and Finance and Measurements


Automotive and Manufacturing


Drum-Buffer-Rope, Five Focusing Steps and Throughput Accounting


English, Spanish, Chinese traditional, Chinese simplified, Dutch, German, Italian, Lithuanian, Russian and Deutsch





A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential.

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: turn the situation around in three months or the plant will be scrapped. With help from Jonah and using TOC principles like bottlenecks, throughput and flow balancing, Rogo discovers a revolutionary new way to do business - a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

The story of Alex’s fight to save his plant is more than compulsive reading. It contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt.

Goldratt was an internationally recognized leader in the development of new business management concepts and systems, and an educator to many of the world’s corporations.


30th Anniversary third revised edition inspires change!

  • Dr. Goldratt’s article “Standing on the Shoulders of Giants”
  • understanding the in-depth analysis and the corresponding TOC solution.
  • Case study interviews which explore how organizations around the world have been transformed by Goldratt's idea
  • over 6 million copies sold
  • translated into over 21 languages
  • used by thousands of corporations
  • taught in over 200 colleges and Universities

In an interview with CNBC's Tech correspondent Jon Fortt, Amazon's founder and CEO Jeff Bezos, reveals The Goal as one of the three books his top Amazon executives read.

Click here to read the story >>

Dr. Goldratt best selling book, The Goal, ranks in Time Magazine's 25 Most Influential Business Management books.

Click here for TIME listing >>

This video takes the book The Goal and shows you how to put the concepts to work in your company.

Eliyahu Goldratt's The Goal is unusual among business management ... The Goal is centered on a production manager named Alex Rogo who has three months to turn around a deficient, unprofitable manufacturing plant. The Goal explains the "Theory of Constraints" ... focuses on dealing with bottlenecks, the leverage point to increase productivity. Rogo uses the Socratic method ... coming up with answers to solve the plant's problems.

One of the main obstacles standing in the way of implementing a major change is reaching a wall-to-wall agreement on the direction of change. A powerful tool to create such agreement is The Goal Movie: The How-To Version. The use of this video is not limited just to the beginning of the implementation process. Reaching agreement on the change in direction is not a one-time effort. As the company moves in a new direction there will be some unavoidable diffusion. To prevent too much diffusion there is the need to repeatedly realign interpretations and periodically use the movie.