The Goal Movie - How to Version

American Media Inc. and Dr. Eliyahu M. Goldratt



Level of TOC knowledge acquired:



46 minutes

Designed for:

Managers, Shop Floor workers, Consultants, Academics, Business owners, Executives, Implementers, Leaders and Students


Change Management/Buy-In, Finance and Measurements, Ongoing Improvement and Operations/Production


Automotive, Manufacturing, Aerospace, Construction, Consumer Products, Education, Healthcare, Information Technology / Telecommunications, Logistics and Public sector


Drum-Buffer-Rope, Five Focusing Steps and Throughput Accounting


English, Spanish, Chinese traditional, Chinese simplified, Hindi, Japanese and Russian


DVD, Download and Online (



Like the outstanding and best-selling business book upon which it is based, The Goal Movie (on DVD, Downloadable or Online streaming through shares the inspiring story of Alex Rogo, who uses the principles of the Theory of Constraints like bottlenecks, throughput, and flow balancing to transform his mediocre division into a money-making machine. Alex and his team reject common \'nonsense\' measurements and discover a commonsense, yet more effective approach to boosting the company\'s bottom line.

The movie brilliantly explains with day to day examples the concepts that boost performance in productivity. An example is the one in which Alex takes his son and a group of Boy Scouts out on a hiking expedition. Here Alex faces and learns to properly deal with a bottleneck, in the form of the slowest boy called Herbie, to significantly improve the performance of the system. Alex then shows how he applied those principles to his manufacturing plant.

If you want to introduce the Five Focusing Steps, concepts of the Theory of Constraints, and their application to operations called Drum Buffer Rope, this is a painless way to do it.

The Goal Movie How-to version presents a very direct approach to this is how you do it.


Key Training Points:

  • How to identify and deal with system bottlenecks
  • How to measure the impact and viability of new ideas
  • How to rally your team behind the improvement process
  • How to revisit the entire process to facilitate ongoing improvement

10 min, English, Español, हिंदी, 简体中文, 繁體中文, 日本語, русский

Share this video

In an interview with CNBC's Tech correspondent Jon Fortt, Amazon's founder and CEO Jeff Bezos, reveals The Goal as one of the three books his top Amazon executives read.

Click here to read the story >>

Dr. Goldratt best selling book, The Goal, ranks in Time Magazine's 25 Most Influential Business Management books.

Click here for TIME listing >>


This video takes the book The Goal and shows you how to put the concepts to work in your company.

Eliyahu Goldratt's The Goal is unusual among business management ... The Goal is centered on a production manager named Alex Rogo who has three months to turn around a deficient, unprofitable manufacturing plant. The Goal explains the "Theory of Constraints" ... focuses on dealing with bottlenecks, the leverage point to increase productivity. Rogo uses the Socratic method ... coming up with answers to solve the plant's problems.

One of the main obstacles standing in the way of implementing a major change is reaching a wall-to-wall agreement on the direction of change. A powerful tool to create such agreement is The Goal Movie: The How-To Version. The use of this video is not limited just to the beginning of the implementation process. Reaching agreement on the change in direction is not a one-time effort. As the company moves in a new direction there will be some unavoidable diffusion. To prevent too much diffusion there is the need to repeatedly realign interpretations and periodically use the movie.


10 Day access

1 Year access



Access through a Server or LMS

Type of License &
Number of Viewers

Viewing is assigned to one user and allows for mulptile viewers

Viewing is assigned to one user and allows multiple viewers

Viewing is asssigned to one user and allows multiple viewers

DVD allows for multiple viewers

License Agreement with pricing based on # of users for 1 or 2 year term. Multiple viewers.


Online streaming for one concurrent access & download on up to 2 devices (requires TOC Player)

Online streaming for one concurrent access & download on up to 2 devices (requires TOC Player)

Download on up to 2 devices (requires TOC Player)


Access through a LMS or intranet.






Contact us

Access a comprehensive offer of TOC learning videos and materials!

Check out our Full Access Membership or the #1 TOC-VIP Membership.

Click here for more information >>

If you are an Academic who is part of a formal educational institution, you are welcome to participate in our Academic Program which allows the Professor/University to teach students about the Theory of Constraints (TOC) using any of the following materials:

  • The Goal movie
  • TOC Insights
  • TOC Self Learning Programs/GSP Series

Our Academic Program offers the Professor/University an opportunity to incorporate TOC Materials, such as the The Goal movie, TOC Insights, TOC Self Learning Programs, and GSP Series, into the course curriculum in order to provide a base of knowledge about the Theory of Constraints, and/or to include cases studies and video presentations from in order to show specific examples of how TOC has been implemented.

Interested parties will enter an Academic License Agreement which grants the non-exclusive, nontransferable rights to utilize the material in their course(s) provided that the Academic Licensee requires each student to purchase the material as part of the required course material. Students will pay a special Academic price which is significantly reduced from the list price and is as affordable as any other required text.

Participating Professors will receive his/her own copy of the TOC materials and is granted access to and use of such materials at no cost for as long as the Academic Program is active.

The benefits of participating in an Academic programs are huge. There is no monetary investment for the Professor/University. The Professor will have access to learning material which supports their course and expands their own personal knowledge of TOC. The students will be learning about TOC with materials that provide detailed knowledge and support and deepen their understanding.

In any case, if the above is not right for your Academic needs, there are Academic discounts available for any of the above materials.

Please CONTACT US for more information on the Academic programs and/or discounts.