TOC - Self Learning Program on Marketing

Dr. Eliyahu M. Goldratt


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Info

Level of TOC knowledge acquired:

Intermediate

Length:

2 hours 02 minutes

Designed for:

Executives, Managers, Consultants, Business owners, Implementers and Leaders

Topics:

Marketing and Decisive Competitive Edge (DCE)

Application:

Market Segmentation and Pricing, Unrefusable Offers and Thinking Processes

Language:

English, Spanish, Czech and Portuguese

Format:

Download and CD-Rom

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Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.

 You will learn, through several examples and clear concepts, the Theory of Constraints (TOC) concepts of market segmentation, market significant need, using cause and effect diagrams to identify and create a decisive competitive edge, as well as build an unrefusable offer.

This program will show you how to put the systematic framework that enables an organization to bring the market to want its products.

Note: The TOC Self Learning Program(s) license provides for use & viewing exclusively for the one person who registers the material. The license does not allow for multiple persons to use or view the program(s). For multiple viewers please consider purchasing the GSP Series for unlimited viewing.

A self learning tool for Individuals:

  • Identify and create a decisive competitive edge for any market segment.
  • Learn how to put the systematic framework that enables an organization to bring the market to want its products.
  • Put into practice the CLEAR & common sense approach the elements to build an unrefusable offer to the market.
  • Provides answers to the questions “what to change?” and “what to change to?” to significantly INCREASE PERCEPTION of VALUE on your offers.
  • Learn at your own speed and easily review any of the material, as you need!
  • Acquire a comprehensive and system focused learning resource for personal development.
  • Get prepared for TOC certification

Goldratt Satellite Program
Click here to view a Free Excerpt

简体中文, English, Español, Русский, 繁體中文

What is the problem (what to change)?

• Supplier perception of value

• Customer perception of value

• The Marketing Cloud

What is the solution (what to change to)?

• Increase the customer’s perception of value

• Analyzing the market

• Current Reality Tree of Shops

• Building the Un-Refusable Offer

• Future Reality Tree of Retail Shop

• Polishing the Un-Refusable Offer

• The potential negative branches on the Future Reality Tree of a Retail Shop

Summary

NEW! Downloadable version:

Within 24 hours after your order is placed, you will receive a confirmation email with details to Download and Install your TOC Self Learning Program.

Working Notebooks:

The working notebooks are available for users to aid their self learning process when using the TOC-SLP

Click here to download the working notebooks in PDF format

(purchase of product and login required)

Serial Numbers:

Installing your TOC-SLPs requires Serial Numbers provided when the product was purchased.

Click here to retrieve your serial numbers anytime

(purchase of product and login required)

System Requirements:

  • Microsoft Windows
  • 32 MB of RAM minimum
  • Internet connection
  • CD-ROM Drive (for the CD-Rom version only)

Uninstall:

When formatting your hard drive, installing or upgrading the operating system, or exchanging the computer, ALWAYS make sure to UNINSTALL the TOC Self Learning Programs first, or else additional installation charges may apply.

Install/Uninstall program for CD-ROM users

To access the TOC-SLP using the CD-ROM, you must install them first. Please download the Install-Uninstall program to install or uninstall your TOC-SLP.

Please remember that for your benefit, you have up to two chances to install the TOC-SLP and that the program is for personal use ONLY. Also, every time you uninstall the program, your records will be updated and an installation chance will be added.

IMPORTANT : Before formatting the hard drive, installing or upgrading the operating system, or exchanging the computer, ALWAYS UNINSTALL the TOC-SLP first, or else additional installation charges may apply.

NOTE: This is NOT the TOC-SLP itself. This application is for installing or uninstalling your TOC-SLPs only.

Working Notebooks:

The working notebooks are available for users to aid their self learning process when using the TOC-SLP

Click here to download the working notebooks in PDF format

(purchase of product and login required)

Serial Numbers:

Installing your TOC-SLPs requires Serial Numbers provided when the product was purchased.

Click here to retrieve your serial numbers anytime

(purchase of product and login required)

System Requirements:

  • Microsoft Windows
  • 32 MB of RAM minimum
  • Internet connection
  • CD-ROM Drive (for the CD-Rom version only)

CD-Rom

Download

Language

English, Spanish, Czech, Portuguese

English, Spanish

Price

US$49.00

US$49.00

Notes:

  • The TOC Self Learning Program(s) license provides for use & viewing exclusively for the one person who registers the material. The license does not allow for multiple persons to use or view the program(s).
  • For multiple viewers please consider purchasing the GSP Series for unlimited viewing.

If you are an Academic who is part of a formal educational institution, you are welcome to participate in our Academic Program which allows the Professor/University to teach students about the Theory of Constraints (TOC) using any of the following materials:

  • The Goal movie
  • TOC Insights
  • TOC Self Learning Programs/GSP Series
  • TOC.tv

Our Academic Program offers the Professor/University an opportunity to incorporate TOC Materials, such as the The Goal movie, TOC Insights, TOC Self Learning Programs, and GSP Series, into the course curriculum in order to provide a base of knowledge about the Theory of Constraints, and/or to include cases studies and video presentations from TOC.tv in order to show specific examples of how TOC has been implemented.

Interested parties will enter an Academic License Agreement which grants the non-exclusive, nontransferable rights to utilize the material in their course(s) provided that the Academic Licensee requires each student to purchase the material as part of the required course material. Students will pay a special Academic price which is significantly reduced from the list price and is as affordable as any other required text.

Participating Professors will receive his/her own copy of the TOC materials and is granted access to and use of such materials at no cost for as long as the Academic Program is active.

The benefits of participating in an Academic programs are huge. There is no monetary investment for the Professor/University. The Professor will have access to learning material which supports their course and expands their own personal knowledge of TOC. The students will be learning about TOC with materials that provide detailed knowledge and support and deepen their understanding.

In any case, if the above is not right for your Academic needs, there are Academic discounts available for any of the above materials.

Please CONTACT US for more information on the Academic programs and/or discounts.